I am always in search of the “nugget,”— a single, shining insight that can spark a big, stand-out idea that is differentiating and memorable. It’s my interest in understanding what makes people tick—combined with strong business acumen — that’s such a big part of what makes my work so emotive, meaningful and on the mark.
As creative director, I team with and manage talent across all disciplines to plan, create and produce measurable programs. I enable others to achieve their full potential and I'm just as comfortable rolling up my sleeves as I am presenting in the conference room. As a result, I have designed award-winning creative from a concept’s beginnings through its development, layout and production. I have lent my strategic direction and branding expertise to clients such as eBay, Comcast Business, Fellowes, GE, Dow Corning, Jones Lang LaSalle, Kraft Foods and Nuveen Investments, to name a few.
Although I have concentrated most recently on B2B integrated marketing, I have had a diverse background in both B2B and B2C. I honed my skills at consumer agencies such as JWT and DMB&B as well as at a promotion/direct marketing firm based in New York City.
I have worked on a wide variety of industries and services, including consumer package goods, technology, business-to-government, financial and health care. Here are some of the brands I have worked with or helped build:
My work has been recognized with over 100 Chicago BMA Tower Awards, BMA B2’s, AMA and International Stevie Awards, Davey Awards and CEBAs.
AREAS OF EXPERTISE
Account based marketing, Brand development, Brand identity, Creative strategy, Digital strategy, Digital marketing, Direct response, Face-to-face, Traditional advertising, Illustration, photo & video management, Social media, Trade show and events, UX design and strategy, Web site development, Video production