Spinning up some holiday cheer with an AI holiday card
BrandAction Agency
Challenge:
Inboxes at the holidays are a wasteland of sameness. Cards get deleted, ignored or lost in spam. BrandAction wanted to stand out—and show what happens when human imagination meets AI.
Insight:
Clients didn’t want another card. They wanted a smile, a spark—something worth sharing. If we wanted attention, we had to create an experience.
Solution:
The holiday card was reimagined as music—using ChatGPT, Suno AI and Adobe Firefly to create a multi-sensory experience. Using ChatGPT, clever, brand-aligned lyrics were written. Suno AI composed three versions—Country, Crooner, and R&B—each paired with Adobe Firefly visuals and custom record labels. The emails weren’t greetings—they were invitations to press play.
Results:
6,000+
emails
77%
open rate
52%
CTR
10,509
plays
and delighted feedback: 'WOW! Blew me away.'
Impact:
What could have been overlooked became unforgettable. The AI Holiday Card proved BrandAction’s curiosity, courage and creative edge—earning awards and leaving inboxes humming.