Video

Amcor

Have you ever had a Hungry-Man Chipotle BBQ Sauced Boneless Chicken Wyngz frozen dinner? Yeah, neither have I, but that’s a great example of a meal you’d typically find in a CPET container. And while CPET trays do tend to look just about the same from one freezer shelf to the next, finding the right CPET tray provider can make a real business difference.

This video was the first part of a targeted, multi-step campaign to show SMB food manufacturers that when it comes to finding trays for any need or occasion, Amcor is the provider that knows how to put food on the table.

Dow Corning

Say you’re the global leader in your industry, with a sterling reputation for customer service and custom solutions. Say you are new to e-commerce and want to develop a site that is user-friendly and meets the goals of your customers and prospects. Say your site is years outdated and you are in the middle of a major overhaul to address all these issues. Say you want to make sure everyone knows something much MUCH better is coming. Well, with zero budget, stock footage and a need to let people know the exciting news, I quickly developed a teaser video for Dow Corning to announce the new site coming to a web device near you soon.

JLL

JLL asked for help rethinking how they showcase brokerage client case studies. Taking a highly “realistic” approach—using the client’s own words, eschewing overly staged footage in favor of capturing casual interactions and telling the story from the client's POV—the video highlights the strong relationships that JLL teams and customers develop, showcasing the collaboration and authentic, human moments that define their work together.

Goulds Pumps

Humor brings home the problem of low water pressure. Goulds Pumps, an ITT brand, needed to inform consumers of its Constant Pressure Pump, which solves the problem of spotty, inconsistent water pressure in the home. Specifically, they wanted to generate demand for the pump from local plumbing professionals and distributors. This TV spot employs humor to frame the problem as “shower disappointment syndrome”—to which the solution, of course, is a Goulds Constant Pressure Pump.

Fellowes

Fellowes, a manufacturer of premium personal and commercial office equipment, is known for innovation and inventive patented features—they introduced the first personal shredder in the early 1990s. Consumers cited the tendency to jam as their biggest frustration with office shredders, so Fellowes responded by developing the world’s first and only 100% Jam Proof shredder. Empathy and humor would help connect the message to the audience, that the idea of 100% Jam Proof shredding was extremely powerful.

JLL

Leading commercial real estate provider JLL, was looking for a way to take customers behind-the-scenes at JLL’s “mission control” center—IntelliCommand—by creating a simple video tour of its offering. The strategy was to make this feel less like a tour and more like a docudrama—a dramatic, fast-paced, highly experiential video that led us through the story of IntelliCommand. 

Results: The video was the most viewed JLL video on YouTube and within the JLL Americas website—more than doubling the views of the second most popular video.